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Building your social media team (and age is not a factor!)
by Sally Kieny – This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of...
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Please, Pay Attention to the Details
by Bill Keryc – Last week, two people named Armstrong made headline news: Lance and Neil (unrelated). Lance Armstrong had announced that he was no longer going to fight doping allegations from the...
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Cutting Through the Clutter: The Power of Pinterest
by Sally Kieny – When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or...
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Why (and how) to upgrade to LinkedIn’s new company pages
by Nicole Twohig – LinkedIn recently announced a new look for company pages, and since it’s been a while since we’ve focused on this ‘quieter’ professional social media network, an update is in order....
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Five Tips For Being A Good Twitizen
by Matt Goodman – Twitter is part of our lives forever now, for better and for worse. (Similar to a marriage, or so I’m told). So it’s important to use it well and act like upstanding members of...
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Newsle: A review
by Matt Goodman – Newsle is a relatively new tool that scans the Internet and notifies you about articles on “you, your friends and colleagues, and anyone else you care about.” The results are gathered...
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Storify: Building Stories Across Social Network Boundaries
by Cara Gluck – The digital age has brought us millions of new online services and apps to help us share information and be more connected. One of these services, Storify, relates specifically to...
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How to Generate Sales Leads and Customers from Your Blog
by Pat Heffernan – Have you been disappointed that your experience does not seem to match the widely reported HubSpot and Social Media B2B research that shows companies with an active blog generate 67%...
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Social Media Buttons: One Set or Two?
by Pat Heffernan – Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by the difficulty of finding a...
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Don’t Worry, Be Happy: Matching Messages to Mood
by Amy Riley – A good friend and neighbor just happens to be an applied mathematician interested in modeling a variety of physical, biological, and social phenomenon (he’s a super smart guy). Much of...
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Social Media Integration for Values-Based Organizations
by Pat Heffernan – During a recent webinar presentation on social media integration for values-based organizations, more than 120 of us from across the U.S. mused about trends, best practices and...
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LinkedIn: How is your profile?
by Matt Goodman – The LinkedIn social networking site is important for any professional and any company. We’ve shared tips about company pages on LinkedIn several times, but ultimately, a company will...
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The Social CEO: One tool that trumps all
by Sally Kieny – During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first...
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3 Google Reader Alternatives for Content Marketers (Maybe)
by Pat Heffernan – A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Google Reader evolved in parallel with an increasing volume of...
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PR only? No such thing!
by Sally Kieny – Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in...
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Make a (Marketing) Splash
by Amy Riley – Obviously, it doesn’t have to be summertime to make a splash in marketing. But with two kids on swim team, we’ve logged many hours at the pool for practice and meets this summer so it’s...
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Twitter Chats: The Why (and How) for Writers and Marketers
by Pat Heffernan – I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of...
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Social Media Preferences for Tweens and Teens…Today
by Sally Kieny – As someone who must use social media for work, I’m always interested in how others around me use social media for pleasure—especially the tweens and teens. Teaching clients to use...
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5 Social Media Changes Content Marketers Should Know About
by Pat Heffernan – Keeping up with multiple social media platforms has become a full-time job and it’s easy to fall behind. There have been 5 social media changes recently that content marketers should...
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How to Leverage LinkedIn
by Kate Paine – As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We’re not talking the kind of...
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